Bespoke software studio · Commerce · AI · Web3 · Mobile

Built for your stack.
Not ours.

Any stack.One team.

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We design, build and support custom software: Shopify Plus, headless commerce, AI platforms, native mobile apps, complex API integrations and full-stack web apps.

No handoffs, no junior layers. Whether you’re rebuilding a storefront for conversion or scaling a platform for growth, one senior team scopes it, ships it and supports it long after launch.

What we do
WD—01
Est. 2023

How we choose

Your problem
sets the stack.

Many studios are locked into a single way of building. We start from a blank canvas: your challenge first, then the technology that solves it best. Whether that’s a Shopify Plus store, a fast-loading Astro site, a native mobile app or AI built into your product, we’ve been doing this since 2018 — long enough to build it right, and to tell you when a technology is the wrong fit.

How we work

From first call
to live product.

Clear scope. Visible progress. No last-minute surprises. You’ll always know what we’re doing, why it matters and what comes next.

Phase / 0101

Scope

We define the goal, priorities, risks, timeline and cost upfront. You get a focused plan and a clear quote before the work begins.

Phase / 0202

Design

We map the user journeys, interface and technical architecture. The difficult decisions are handled early — before they become expensive problems.

Phase / 0303

Build

We build in visible stages, with regular demos and clear updates. Everything is tested, documented and made to be maintained.

Phase / 0404

Ship

We handle QA, deployment and launch, then monitor the product in the real world. After release we stay available for support, maintenance and the next release.

If our name’s on it,
it works.

No “works on my machine” excuses. No brittle setups that break under pressure. Everything we ship is tested, hardened and ready for real users before we hand over the keys. We own the outcome.

Web Designly principle / No. 01

From the blog

Written while
building.

Build notes, guides and the occasional strong opinion.

All posts
The interior of a clothing shop, rails and shelves under warm light

Commerce — 5 min read

Shopify themes or headless? Five questions that settle it

Jul 2026
Source code and developer tools open on a dark screen

Craft — 6 min read

Native or cross-platform? The wrong question, and a better one

Jul 2026